- UPDATE (March 22 at 10:05 a.m.): "We're still working hard to eliminate bot activity so the launch will be slightly delayed. The sale will start within the next 15 minutes," read a message on the Adidas website.
- HBO's "Game of Thrones" and Adidas have teamed up for a limited-edition collection of Ultraboost sneakers.
- The "Game of Thrones" collection is made up of six sneakers, each with a specific theme: Targaryen dragons, House Targaryen, House Lannister, White Walker, Night's Watch, and House Stark. (The shoes are pictured from top left to bottom right).
- The "Game of Thrones" x Adidas Ultraboost collection is available to buy on the Adidas website starting on Friday, March 22, at 10 a.m. ET. Each pair is $180.
HBO's fantasy-drama TV series "Game of Thrones" has amassed a huge cult following over its past seven seasons. In anticipation of the eighth and final season's April 14 premiere date, "Game of Thrones" and Adidas have teamed up for a limited-edition collection of Ultraboost sneakers.
Inspired by the noble families and warring factions from the show, the six-sneaker collection includes themed pairs for the Targaryen dragons, House Targaryen, House Lannister, the White Walkers, the Night's Watch, and House Stark. Each sneaker features faction sigils on the inside of the tongue, mottos on the heel tag, "Game of Thrones" insoles, and distinct colorways that tie into each theme.
The limited-edition collection is available to buy starting on Friday, March 22, at 10 a.m. at Adidas, but don't expect them to stay stocked for long — or for Adidas to restock them.
Whether you're a die-hard fan or you just think the sneakers look cool, you don't want to wait to shop this limited-edition collection. If and when the collection sells out, we recommend checking out StockX for resales of the shoes.
Shop the "Game of Thrones" x Ultraboost Collection at Adidas now.
"Game of Thrones" x Adidas Ultraboost "Night's Watch"
$180, available at Adidas
Also available on StockX, price varies by size
"Game of Thrones" x Adidas Ultraboost "White Walker"
$180, available at Adidas
Also available on StockX, price varies by size
"Game of Thrones" x Adidas Ultraboost "Targaryen Dragons"
$180, available at Adidas
Also available on StockX, price varies by size
"Game of Thrones" x Adidas Ultraboost "House Stark"
$180, available at Adidas
Also available on StockX, price varies by size
"Game of Thrones" x Adidas Ultraboost "House Lannister"
$180, available at Adidas
Also available on StockX, price varies by size
"Game of Thrones" x Adidas Ultraboost "House Targaryen"
$180, available at Adidas
Also available on StockX, price varies by size
Amir Ismael Editor, Insider Reviews Amir Ismael is an editor for Insider Reviews, Insider's e-commerce branch of the service journalism team. As a collector of sneakers and fashion, Amir is passionate about all things related to style. He's covered everything including the industry's shift to producing more sustainable clothing, the most comfortable loungewear, all of the best places to shop for affordable business casual attire, and more. He's used his expertise in footwear and the footwear industry to review all kinds of shoes from sportswear giants, well-known casual brands, and startups. Amir's coverage also includes eyewear, watches, and grooming products like electric razors and men's skincare. Since the beginning of the coronavirus pandemic, Amir has led Insider Reviews' face masks coverage with thoughtful recommendations based on CDC guidelines, expert opinions, and his own testing. During his time at Insider, Amir previously handled deals of the day coverage, and worked as a generalist writing hundreds of reviews ranging from phone cases and headphones to bed sheets and blenders, and has also covered major shopping holidays including Amazon Prime Day, Black Friday, and Cyber Monday. Before joining the Insider Reviews team in 2017, worked as a freelance writer for Complex Sneakers and Sole Collector where he contributed to daily sneaker news and release dates, feature-length articles, and interviews with artists, designers, and athletes. Amir graduated from William Paterson University in 2015 with a degree in journalism and public relations. Say hello to Amir at aismael@businessinsider.com or on Instagram @amirjismael. Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test style and beauty products. Read more Read lessYou can purchase logo and accolade licensing to this story here.
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